preps.com

The Hottest Assets College Sports Has Not Yet Priced

Athletic programmes are becoming investable enterprises. The strongest HBCUs may offer what capital values most: powerful brands, undeveloped commercial…

Jul 29 • The Sports Underwriter

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April 2026

The Soccer Void: Why the American Game Cannot Solve Its Own Diversity Problem

The photograph that keeps returning to me is a simple one: a group of Black teenagers at a soccer academy in Atlanta, 2019, standing apart from their…

Apr 22 • The Sports Underwriter

February 2026

The Marathon and the Market

There is a difference between solving an inefficiency and creating an industry.

Feb 25 • The Sports Underwriter

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December 2025

Nike Is Building for the World That’s Moving — Not the One Politics Is Trying to Contain

What makes Nike’s current posture toward Africa feel different isn’t volume or velocity.

Dec 18, 2025 • The Sports Underwriter

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November 2025

A Country Too Gifted to Fail: Solutions for Nigeria’s Sports Collapse

I’m writing this as an American-Nigerian who works in and around global sport, looking at Nigeria from the outside with a calculator in one hand and…

Nov 20, 2025 • The Sports Underwriter

The Poverty Advantage: Why Kids From the Ghetto Get 10x More Touches Than America’s Future Prospects

In the alleys of Lagos, the favelas of Rio, and the banlieues of Paris, a barefoot kid is racking up touches that will one day turn into contracts.

Nov 12, 2025 • The Sports Underwriter

No One’s Insuring Your Bad Decisions: The New Reality for College Coaches

For two decades, college football’s economy has been defined by runaway contracts — multimillion-dollar buyouts, escalating guarantees, and the unspoken…

Nov 11, 2025 • The Sports Underwriter

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How One Nation Is Rewriting Africa’s Playbook — and Why Investors Should Pay Attention

On a cool evening in Casablanca, cranes rise above the city skyline like goalposts on the horizon.

Nov 4, 2025 • The Sports Underwriter

College Football’s Missing Piece: The GM Revolution Nobody Understands

The economics of college football have undergone a structural shift.

Nov 2, 2025 • The Sports Underwriter

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October 2025

The Privilege of Patience: Why Some Americans Don’t Believe You Can Spot Elite Athletes Early

Across youth sports in the United States—especially in suburban, majority-white environments—one argument gets recycled over and over:

Oct 23, 2025 • The Sports Underwriter

Terry Smith, the Offensive Mind Who Mastered Defense

Most people miss the origin story.

Oct 17, 2025 • The Sports Underwriter

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When God Hands You the Whistle

There comes a time when the crown finds you.

Oct 15, 2025 • The Sports Underwriter

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