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Nike Is Building for the World That’s Moving — Not the One Politics Is Trying to Contain
What makes Nike’s current posture toward Africa feel different isn’t volume or velocity.
 • The Sports Underwriter
A Country Too Gifted to Fail: Solutions for Nigeria’s Sports Collapse
I’m writing this as an American-Nigerian who works in and around global sport, looking at Nigeria from the outside with a calculator in one hand and…
 • The Sports Underwriter
The Poverty Advantage: Why Kids From the Ghetto Get 10x More Touches Than America’s Future Prospects
In the alleys of Lagos, the favelas of Rio, and the banlieues of Paris, a barefoot kid is racking up touches that will one day turn into contracts.
 • The Sports Underwriter
No One’s Insuring Your Bad Decisions: The New Reality for College Coaches
For two decades, college football’s economy has been defined by runaway contracts — multimillion-dollar buyouts, escalating guarantees, and the unspoken…
 • The Sports Underwriter
How One Nation Is Rewriting Africa’s Playbook — and Why Investors Should Pay Attention
On a cool evening in Casablanca, cranes rise above the city skyline like goalposts on the horizon.
 • The Sports Underwriter
College Football’s Missing Piece: The GM Revolution Nobody Understands
The economics of college football have undergone a structural shift.
 • The Sports Underwriter
The Privilege of Patience: Why Some Americans Don’t Believe You Can Spot Elite Athletes Early
Across youth sports in the United States—especially in suburban, majority-white environments—one argument gets recycled over and over:
 • The Sports Underwriter
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